Another great Google Analytics Academy Course In June 2014 Google announced their next Analytics Academy course, E commerce Analytics: From Data to Decisions. As the name suggests, they designed it specifically to help marketers and analysts who work in e-commerce improve their Product SEO (Search Engine Optimization) and understand how analytics data can […]
The First Google Analytics Academy Course Google has launched a series of courses within the Google Analytics Academy. The first course is called Digital Analytics Fundamentals. It contains 6 units of content on Google Analytics. This course is no nonsense. Every minute is packed with useful information. Here is the first […]
Keep your budgets in check with the Softchoice Azure Dashboard. Softchoice wanted to demonstrate the power of their new Azure Dashboard. Originally the Softchoice Azure dashboard video was to be an educational piece. The intent was to help users understand the power and ease of use of the Softchoice Azure dashboard, without having […]
This Webinar teaser video helped drive registration to the webinar. It appeared on the webinar registration page. It offered value before signing up. From a Google Adwords perspective it boosted the time on page metric tenfold. This substantially reduced the Adwords Cost per Click (CPC) by increasing the Quality Score […]
This French teaser video for a webinar. The client averaged about 6 webinars per year that used pre-recorded video. These were professional quality video productions pushed through a specialized web conference provider. Registration and attendance were improved by using a teaser video. It went beyond the traditional text based registration page […]
The purpose of the video was to remind sales people to become top producers and reap the rewards. It was a small part of a larger CorpCom drive to boost sales for the year end. The program was meant to motivate sales and foster competition. Beyond just the monetary aspect […]
The purpose of this internal video was to get executive buy-in for a radically new service deployment teams across the country. It educated internal audiences about the new teams and their functionality. It promoted understanding in Sales regarding the complexities of what was being delivered to the customer. The video […]