Another great Google Analytics Academy Course
In June 2014 Google announced their next Analytics Academy course, E commerce Analytics: From Data to Decisions. As the name suggests, they designed it specifically to help marketers and analysts who work in e-commerce improve their Product SEO (Search Engine Optimization) and understand how analytics data can be used to make decisions or take actions to improve their ecommerce performance.
In the course, instructor Justin Cutroni explores topics through the lens of a online retailer, The Great Outdoors, who tries to improve product SEO. The practical examples help bring common eCommerce questions to life with relevant planning, reporting and analysis examples. The ecommerce course can be taken for free. Just do a Google search.
I passed the course.
What I learned was to:
-Select and customize meaningful reports that align with a measurement plan
-Use segmentation to compare interesting subsets of your online audience
-Conduct actionable in-depth analyses in Google Analytics.
You can watch the first lesson Ecommerce Analytics: From Data to Decisions – Lesson 1.1 Course. Do a Google search.