The purpose of the video was to remind sales people to become top producers and reap the rewards. It was a small part of a larger CorpCom drive to boost sales for the year end. The program was meant to motivate sales and foster competition. Beyond just the monetary aspect of commissions, Presidents Club members were be invited to rub shoulders with the executive team in an exclusive resort in Mexico.
The executives were really good sports about the program. It’s not often we get to see the VP’s of a major Telco in Canada, hamming it up for the cameras. But psychologically it helps them connect with their sales audience. They become more accessible.
Greenscreen / Bluescreen was used to act as a proxy of the destination, without incurring the cost of a shoot in Mexico. By setting up in the boardroom we could accommodate each executives schedule. They could take as many takes as necessary to get it right. We were done shooting in 2 days and created enough content to drive the program for 3 months. It was a big success.