The client averaged about 6 webinars per year that used pre-recorded video. These were professional quality video productions pushed through a specialized web conference provider. Registration and attendance were improved by using a teaser video. It went beyond the traditional text based registration page by adding value before commitment. From a Google Adwords perspective it boosted the time on page metric tenfold. This substantially reduced the Adwords Cost per Click (CPC) by increasing the Quality Score of the ad.