The client wanted a corporate video to attract and educate conference attendees as they passed by the booth. It was displayed on a 50 inch TV inside the booth. Given the noise level in most trade show, the video was produced without a soundtrack. The aim was to provide just enough info to get the viewer interested enough to ask questions to those manning the booth. It was a good tool. People were bunched up watching the looped video. The event was in Toronto.
