Craig is an in-house security expert and product manager. Subject matter experts, captured in a corporate video during an event, add weight to a businesses content marketing efforts. The client wanted a corporate video of this event to use in their social media channels. They leveraged a sponsored conference by extended its shelf life. Not only did this conference video enhance their social media footprint it also proved useful for those that could not attend the event and for future reference. The event, and subsequent corporate videos, was shot in Toronto, Ontario.
